Awake Leadership


Make impact by being yourself
enjoy success & fulfilment


About me, Simone


Who am I? And what am I doing here?

Essential life questions that kept me busy from a very young age

In my environment I couldn’t find the answers I was looking for. I gave up and adapted.
Now I know that I lived unconsciously out of connection with my deep core, on autopilot, for a long time
Until an important turning point. To put it in an Amsterdam way, I fell ‘flat on my face’…

I thought I had it all figured out with my successful corporate job and material possessions. Until I was in the middle of a divorce, burnout and a lot of hassle. I lost almost everything I had worked so hard for many years and that I identified with. At this moment, I really didn’t know who I was and what I was actually doing anymore. This is where my new search began.


Raising my consciousness brought me success and satisfaction

In my family situation there were serious mental and emotional problems. This and my own burnout have been great reasons to immerse myself in the meaning of life. Intuitively, I knew this was my path to health, success & fulfilment. I found happiness in myself.

I wanted peace, relevance and results

My search for the past 12.5 years has led me to all kinds of teachers in different countries. In India, for example, I learned the essence of yoga and meditation. In San Francisco the business application and scientific underpinning of mindfulness and I became a ‘Search Inside Yourself’ trainer (program developed at Google). In my hometown Amsterdam I met Wim Hof ​​(The Iceman) and became one of the first instructors in his method, before he became world famous.


The most important teacher I met in my search is the one
I found deep within myself

Inspiration from teachers is wonderful, but in the end we are all our own most important teacher. The essence of my work is always to connect others more strongly with this deep, wise source within themselves.

My golden combination

Practical spirituality, mindfulness and emotional intelligence are the foundation of who I am and what I do. For a long time, I struggled with having my business, ambitious side and sensitive, intuitive side too. Now I understand that these sides together, is my golden combination. I am a real connector of these two areas and therefore an important bridge builder.

Since 2012 I have been working internationally with business professionals, teams and entrepreneurs. Both for large companies (including ING, Sony, PVH) and medium & small businesses and freelancers. The goal is always to create success and fulfilment by bringing focus to peace, relevance and results. Engaged hearts and souls serving a greater good are the recipe for freedom and happiness.


My vision on Awake leadership is very deep and simple at the same time

‘Know Yourself’ is the core. Leadership is essentially about who you are. You have to make the inner journey and really see, hear and appreciate yourself to really see, hear and appreciate life and others. Your inner journey develops your consciousness and ‘quality of being’. As a result, your road to success and satisfaction will unfold naturally.

Awake leadership is about doing from being. Authentic, both powerful and vulnerable and with confidence. This 21st century is the time for a spiritual-practical approach, real connections & together we take care of the greater whole.

Knowing yourself is the beginning of all wisdom

Typically Simone

Inner work. Outer impact.

Simone means ‘the one who listens’. I live up to my name and listen with all my senses. I have a very sharp intuition and sensitivity. I also listen to what is (not) happening on deeper, energetic layers. This is sometimes a bit confrontational, but we can immediately go into the depths, get to the core and transform.

Depth and wisdom come naturally to me. I think from the bigger picture and what gives meaning. My questions often go beyond the surface and invite what is still unspoken. Of course, always at a aligned, respectful pace.

Connection is super important to me and I’m also a ‘lone wolf’. Trusting my intuition gives me the freedom to find my own way. Often just a little bit different.

My natural calmness, warmth and empathy create relaxation and safety. From here, we can touch the deep core and transformation can take place.

My lightness balances my depth. I like to laugh and want to enjoy every day with zest for life.


Fire, flowers and walks on the canals or somewhere in nature always make me very happy
In these elements my heart and soul are touched and I experience the beauty, purity and magic of life.

I like real, personal connections. I want to get to know you and work together on you being able to make impact through who you are. So that you create success and satisfaction.

Make an appointment

An adventure starts with a first step.

Plan our appointment directly in my agenda.
I look forward to meeting you.