Google-born program
‘Search Inside Yourself’
at Zoku Amsterdam


search inside yourself training

Do you want to unlock your full potential at work and in life?

Get yourself and your employees future ready with this game-changing program!

Boost your wellbeing by training your mental capacities and
emotional intelligence. Practical and business oriented.

The 17th & 18th of November, 2022 (Thu/ Fri)
09:00 am – 17:00 pm
ZOKU Amsterdam
Weesperstraat 105

Very limited spots, maximum 20 people only.
Book your seat right now!


Lead Yourself and others skillfully in our 
ever changing an uncertain world.

This program teaches you essential skills to thrive in and outside of work. These two days will be highly interactive and experiential. Our content is research and evidence-based. You will get very practical tools that you can immediately integrate in your work and life. Learn how to navigate stress, improve your ability for team collaboration and support your overall well-being.

Learn effective strategies to

• Control your attention
• Regulate your emotions
• Manage yourself and others
• Feel motivated & resilient
• Communicate effectively
• Increase empathy and compassion
• Show inspiring leadership

Emotional Intelligence

Workplace studies prove that emotional intelligence competencies enhance performance, leadership effectiveness, and wellbeing.


Attention is the fundamental energy of the mind. How we direct our attention determines our mental habits, the emotions we develop and the results we experience.


Research show that mindfulness is a foundational skill that underpins the factors of growth from the inside out: self-awareness, self-management, and emotional skills.

Results from our participants surveys


Can better handle stress


Experience increased mental clarity


Feel more connected with others

Search Inside Yourself Google Born Program

Evidence-based Mindfulness & EQ for individuals and companies



This Program includes:

Join us for a highly interactive 2-day live experience, followed by a 4-week online journey as we explore mindfulness and emotional intelligence to inspire wellbeing, collaboration and high performance.

After 4 weeks we end with a closing webinar that will strengthen your new skills and drive your way forward in a sustainable way.

Live training (2 Days)

Virtual practise (4 Weeks)


Your facilitators

Simone Heijhoff

Simone’s background is 15 years of business services and corporate leadership. She held various commercial, strategic and leadership roles and loves working in very international and diverse environments. She understands the business world and speaks the right language to bring mindfulness and emotional intelligence into business settings. After some personal life changing experiences she changed her careers and became an entrepreneur and has been working with business professionals, teams and organizations ever since, to optimize both wellbeing and success. Simone is very pratical and concrete.

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Simone has a very natural calm presence that invites safety and trust and she likes to touch the deeper layers that are essential for sustainable transformation. She strongly holds that we are now shaping a new reality and is full of enthusiasm, humor and zest for life.

She is a certified Search Inside Yourself facilitator since 2015 and has brought this program to different countries and many corporate organizations and tech start-ups, like SONY, PVH and ING. In addition she is a coach/ mentor, public speaker and Wim Hof method trainer (The Iceman). She is based in Amsterdam, often out in nature and currently enjoys learning how to play the guitar. She loves flowers, a good fire and early morning walks over the Amsterdam canals.

“This is a time to re-connect with our true essence and each other. When we understand ourselves better and operate from what is truly most important, what emerges and unfolds is really amazing. Everybody has the innate capacity for inner peace, creativity and heartfelt joy.”

Simone Boecker

In the past 15+ year, Simone Boecker worked with many corporate leaders to improve leadership and team effectiveness – first as a management consultant in Germany, then in various HR roles at Shell (between 2008 and 2019) and currently as Manager Learning & Development at Exact, a Dutch software company.

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Through her own experience with mindfulness, Simone began to realize that outstanding leadership and collaboration starts within. It starts by being more present and self-aware, by managing our emotions more skillfully, by having an open mind and open heart to better connect with others. To help people grow these inner qualities, Simone started her own company, Serene Minds,  in 2019 working part-time as a leadership trainer & coach. She became a Search Inside Yourself Certified Trainer in 2019 and has been teaching this impactful mindfulness-based emotional intelligence program in companies such as Shell, Philips, ING, and Exact.

Very limited spots, maximum 20 people only.
Book your seat right now!


Simone has been more than a facilitator. She has been the guiding light taking the group through the incredible journey  of understanding what mindfulness is and how practicing could have an extremely positive impact in our lives. We felt grateful to have the opportunity to learn from her experience. She has demonstrated such a professional and, at the same time, such a human approach, that we forgot we were in a training session. It has been really a life changing moment for most of the people in the room and we will be always thankful for having the opportunity to meet her.”

Alessandra Raimoldi

Senior Manager Learning & Development


In a modern company culture, mindfulness has an important role to play in associates health and company achievements. Simone has helped us to roll-out the Search Inside Yourself program and supported us in the success we have seen with the sessions. The program is packed with scientific findings to illustrate the benefits of mindfulness and emotional intelligence. It has been exciting to work with Simone to realize how powerful mindfulness can be in a work environment. Simone always comes with great positivity, ready to improve the processes and fresh ideas to ensure the best outcome. We have educated more than 300 participants in PVH and heard a lot of positive feedback from associates, many seeing the program as a gift.

Anete Kabun

Learning & Development


The Search Inside Yourself training I took with Simone gave me great tools, both work and private related. This is a must for everyone that is looking for a more balanced life or is struggling. SIY provides a mindset that makes you resilient in many situations and phases in your life. A very good basis to  step back, adjust and move forward. Simone is a very clear communicator and engages you step-by-step.

Mark de Weerd

Leader of Change


The Search Inside Yourself leadership training offers valuable practical ways to develop leadership by working with mindfulness. With the practices offered in the training you can work from the inside out; you learn to improve the connection with yourself and your relationships with others by using mindfulness and emotional intelligence at the workplace. Simone has the ability to let you experience mindfulness in a very gentle, accessible and inspirational way. I really recommend this training! ,

Eefke van den Tillaar

Change Manager


Event location: Zoku Amsterdam

Better Together


Award-winning hospitality concept Zoku is a home base for business and holiday travellers, who want to live and work in a city anywhere from a few days to a few months. Zoku is passionate about learning and self-development. With wellbeing at top of mind, they have built spaces that create a fine balance between work and play. They are proud to host Search Inside Yourself, to ensure that mindfulness and emotional intelligence are in the forefront of business. 

Zoku’s Event Space will comfortably host all participants during this 2-day program. Located on the 6th floor in the city center of Amsterdam, the Event Space features great views and plenty of natural light, as well as healthy food and drinks to really enjoy!


Weesperstraat 105
1018 VN Amsterdam

View location

Frequently Asked Questions

Who should attend this SIY event?

People join Search Inside Yourself programs for many reasons, including personal development and experiencing the program before bringing it to their company.

Consultants, coaches and therapists also enroll in SIY to evaluate whether to adopt the principles in their own work. Some attendees are new to mindfulness and meditation, while others are longtime practitioners.

What should I expect at this SIY event?

SIY is an interactive two-day, in-person training, followed by four weeks of online challenge and recommended peer-to-peer practices to sustain and integrate learning and self-directed growth from the inside out. The program includes sessions on mindfulness (the science of being present), self-awareness (understanding your thoughts, emotions and habits), self-management (skillfully managing your impulses and reactions), motivation (aligning your values and work), empathy (understanding others’ feelings and experiences) and leadership (influencing with compassion). If you like to read more details about this program, please visit:

What if I purchase a ticket and then can't make it?
  • Transfer to another participant: Tickets are fully transferable to another person at any time. Contact Awake Leaders to give us the name and email of the attendee in your place.
  • Partial refund: You are eligible for a partial refund of 85% until 1 month prior to the event. We charge a processing fee of 15%. Between 1 month and 2 weeks you can receive a refund of 50%. If you cancel within 2 weeks of the program you are not eligible for a refund.
  • Not valid for other programs: Registrations are not transferable between programs. we do not provide credit for future programs.  
  • Eventbrite administration: Refunds will be issued through Eventbrite.
  • Emergency cases: Awake Leaders will review refund and/or fee transfer requests, submitted in writing, for approval on a situational basis and will only be flexible in situations that are real emergencies and might ask for details to prove this.
What happens if this program is cancelled or rescheduled?

Conference Organizer shall not be held responsible for any delay or failure in performance of its obligations hereunder to the extent such delay or failure is caused by fire, flood, strike, civil, governmental or military authority, acts of God, acts of terrorism, acts of war, epidemics, the availability of the Venue or other similar causes beyond its reasonable control and without the fault or negligence of Conference Organizer or its subcontractors. For one or more of such reasons, Conference Organizer may postpone, reschedule or cancel the event without liability on the part of Conference Organizer. In the event Conference cannot be held or is postponed pursuant to this section, Conference Organizer shall not be liable to attendee for any damages, costs, or losses incurred, such as transportation costs, accommodations costs, or financial losses. Conference Organizer will review refund and/or fee transfer requests, submitted in writing, for approval on a situational basis.

How can I bring this program to my company?

Yes, this is possible!

Please connect with us:

Awake Leaders
Simone Heijhoff

Who should I contact if I have other questions??

Awake Leaders
Simone Heijhoff

  • If something should arise, we hold on to the RIVM Guidelines: The National Institute for Public Health and the Environment (RIVM)